EnterInside Architecture & Design for the real world
Enter Inside is a master program aimed at design for the real world at the Royal Academy of Arts in the Hague. 100% Zomer was asked to co-design INSIDE (doorklikbaar maken www.insideflows.org) and co-implement, a two-year, English taught Master Interior (city) architecture program, which targets the real world. Large-scale city interiors, a changing relationship between public and private space, sustainability and a greater demand for social cohesion are themes that call for a new perspective on interior (city) architecture and design.
100% Zomer focused on the changing role of the architect/designer in the city. The architect is changing from a designer of buildings, to a director of integrated sustainable design and transformations in the city. A person who is co-creating projects with multiple stakeholders. 100% Zomer took up various roles such as program designer, lecturer, project-leader and researcher.
When: December 2011- December 2014
Who: Master Enter Inside from the Royal Academy of Arts in The Hague.
Why: City interiors are the scene of large changes now and in the near future. Architects and designers have a key role in this transformation.
What: 100% Zomer and Superuse Studios cooperated to turn the INSIDE master first concept into a working program. In 2014 100% Zomer also performed a feasibility study to an international post-master program INSIDE.
Results:
- A master program with a growing number of international students.
- 100% Zomer co-developed for example a concept to experience and execute this new role in a real project in the city of Rotterdam, called the Milk bar.
- Besides that 100% Zomer developed methods that complemented existing “flow models”. The identification of money flows in the city was especially a focus of 100% Zomer.
- 100% Zomer provided interactive lectures and workshops on integrated sustainable business development and transformation in a city context. The Binckhorst an experimental business area in The Hague was one of the settings in which the students worked.
